Changhong was founded in 1958, from a military career, color TV Societe Generale, to the multiple expansion of information and electronic, has become the industry, consumer electronics, the core device development and manufacturing as one integrated multinational conglomerates, and forward a globally competitive information appliances, content and service providers to advance.
In February 2006, Changhong Zhaohua through a nationwide selection of bids, the final selection of the Prophet named Brand Lab for the enterprise changed its name, product names and related strategies planning. By twice the depth of early communication running, our proposal recognized by Changhong, the two sides entered into a collaboration, formally signed the contract of corporate naming. In the naming process, we must take full account of the correlation of the name and group name to ensure that name with a reasonable, consistent with industry characteristics.
Large number of scientific research and brand strategy, ultimately will provide Changhong best corporate name and MP4 products program. March, Changhong Zhaohua final "ZARVA" selected from the five sets of named program. The name of a "good" high-performance, high-quality products demonstrated most vividly, and the name of the overall mix is very coordinated, to read fluently, to lay a solid foundation for the rapid improvement of brand image.